RBA Best Rural Start Up


Rural Britain offers a vast range of sporting and other recreational opportunities. This award aims to celebrate businesses with a keen sense of seeking to educate and encourage people from diverse backgrounds to get involved and enjoy the countryside and its outdoor pursuits. Credit will be given to businesses that are successful not only in terms of the contribution they make to the rural economy and people, but are also entrenched in the rural way of life and display a clear passion for the countryside. The winning business will be able to clearly demonstrate the following:

• Strong business ethics and financial competency

• A sustainable business strategy

• A clear understanding of the market and customers to whom the business is selling

• That consideration has been given to educating and enabling people from diverse backgrounds and walks of life to take part and experience the countryside and the sporting and recreational pastimes it presents

• Uniqueness in offering – what sets the business apart from the competition

• Links with local communities and businesses for the benefit of all.

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Best Rural Recreational or Outdoor Pursuits Business Winners

Newlands Adventure Centre & Keswick Climbing Wall
Newlands Adventure Centre & Keswick Climbing Wall


Newlands Adventure Centre and Keswick Climbing Wall facilitates outdoor activity adventures and experiences for school trips, groups, families and individuals. Thousands of people have taken the ‘Newlands Challenge’, often experiencing what the outdoors offers for the first time. Newlands opened in 1905 to provide fresh air holidays for the workers of the industrial north. Nowadays, they offer adventure experiences in the heart of the World Heritage site of The Lake District. Newlands is always looking forward: making sure the future is as solid as their past; developing and changing with the times without losing the core values of safety and fun.

An outstanding, long-lasting business which has shown adaptability and the ability to diversify. Impeccable green credentials have ensured that the business is a good friend of both the rural landscape and the rural economy.
RBA Judges

Adventure Tours UK
Adventure Tours UK


Adventure Tours UK carefully craft small group and tailor-made adventure holidays, as well as corporate trips. Taking guests deep into Wales’ wild spaces, with zero hassle – meaning people can lose themselves in moments of discovery with no worries. Launched in 2018, Adventure Tours UK aim to inspire and enable travellers to discover adventure in Wales’ wild spaces while creating a positive impact within the communities and environments they visit. They offer a range of small group multi activity holidays, wellness breaks and guided hiking and trail running. New self-guided and self-drive tours were launched for the post-covid19 domestic market.

Best Rural Recreational or Outdoor Pursuits Business Finalists

Aspire Adventures
Aspire Adventures


Aspire Adventures is a UK-based global powerhouse – delivering adventure-based experiences that help individuals, businesses, charities and leaders to achieve and aspire. From forging togetherness and promoting more effective communication to giving hope and focus, this innovative outdoor pursuits business offers an avenue for improved self-worth and self-esteem, as well as providing extensive life skills to brace expedition and challenge participants for their next chapter. Inspired by their business name, the values lived by the company are: Achievement, Safety, Purpose, Inspiration, Respect and Equality (ASPIRE). Aspire Adventures has already raised over £50,000 for good causes despite only being launched in December 2018.



E-horse is an educational CPD organisation for horse owners. They deliver online education, training sessions, news, articles, videos and relevant information to help horses owners increase their knowledge and improve equine care and welfare in the UK. As a micro-business operating out of a rural Hertfordshire village, E-horse has only been established since September 2017 but it has been a longstanding passion to establish the platform for many years for owner Kate. E-horse believe that what they lack in size, they definitely make up for in energy and passion to deliver continuing professional education for horse owners.



ROAM is essentially an outdoor classroom without walls! Children get to be involved with making fires, building dens, discovering nature, cooking, crafting and much more – giving them the opportunity to learn and develop in an outdoor practical environment. ROAM run Forest School sessions for schools where children can access the curriculum with a new exciting approach. Alongside this offering, ROAM also arrange events for the whole family each month including outdoor courses for adults such as cooking classes – a chance to prepare and enjoy fine food cooked using fire whilst surrounded by nature.

The Rugged Outdoors
The Rugged Outdoors

North Yorkshire

At the edge of the North York Moors, The Rugged Outdoors provide a perfect environment to learn, team build and enjoy what nature has to offer. In beautiful riverside woodland, they run bushcraft courses for families, groups, children, and schools including fire lighting skills, woodcarving, axe throwing and pizza cooking sessions. The Rugged Outdoors believe that after a troubled year for everyone, it’s important to get back to nature, spend quality outdoor time with family and friends, and look after mental well-being. They strive to make lasting memories, teach new skills, and above all, have fun.

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