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Last month, Jemma visited Harper Adams University to lead a digital marketing seminar with 11 students.

Hopefully it was an informative and fruitful day for the students, discussing the intricacies of planning digital marketing campaigns. The session focused on the idea of creating campaigns tied to topical issues. An example of this would be a campaign running in December with the aim of raising awareness of loneliness at christmastime.

One of the key activities Jemma set for the students was to plan a theoretical campaign for the Rural Business Awards. The best idea would actually be run by the RBAs who would then share the results of the campaign with the students. The aim of this exercise was to provide a great opportunity for the students to apply their theoretical skills to real-world situations.

Several different ideas were presented to Jemma during that seminar. They focused on diversification businesses, gifts to charity, and a competition for luxury food and drink prizes.

Elements from the different campaign ideas were combined to create the 12 Gifts of Christmas campaign which ran on our social media channels at the start of December. In our opinion, this campaign was a huge success! It received really high levels of engagement, and we loved the fact that it combined a gift to one of our lucky followers, and a gift to charity – perfect for Christmastime.

So, we’d like to take a moment to say thank you to the students who took part in Jemma’s workshop at Harper, and to recognise their hard work. The students who attended the session were: Holly Bowness, Sara Walker, Elinor Emsley, Charlotte McFarland, Annabel Beaumont, Henry Grimwade, Beth Howells, Sharon O’Brien, Courtenay Mee, Chloe Jones and Max Randall.

“I had a brilliant time leading a workshop at Harper. I was so impressed by the work of the students who took part, and the success of the 12 Gifts campaign is a testament to their creative ideas. These students, and others like them, are the future of rural businesses, and following this experience I’d say the future definitely looks bright! I wish them all the best and look forward to working with Harper students again soon.”

Jemma Clifford

The 12 Gifts competition has now ended, but if you’d like to find out more about it, read this blog. 

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