This blog has been written by Nick House of the Rural Business Group Partner, House Nouse. It looks at how holiday lets can stand out from their competition and increase their occupancy rates.
Achieving high and sustainable occupancy levels for a holiday let is becoming a tougher challenge in an oversupplied UK market. This is even more so for properties in locations off the tourist radar.
It is obvious that the beauty and appeal of your local area will be very close to your heart. However you’ll need to reach out to an unconverted audience to persuade them to be adventurous by taking a “risk” to spend their hard earned cash on visiting an unknown destination rather than opting for one of the many tried and tested honeypots spread across the UK.
What steps can you take to change perceptions?
Here are 8 initiatives property owners could take to boost bookings;
- Set realistic prices.
- Invest in top quality furnishings and photography to showcase the accommodation to its full potential.
- Introduce a range of added value services to tempt guests e.g. fishing, cycling, hot tubs, dinner delivery, baby sitting, discounts from local suppliers/attractions, memberships to a leisure club.
- Provide well presented descriptions and evocative images to reveal what the local area has to offer.
- Promote local events which command regional and national pulling power.
- List your property with local wedding venues and restaurants (those without rooms)
- Set-up accommodation aimed at large groups. The getting together for the guests is often more important than visiting the local area.
- Network closely with local tourism managers at your district council
Once you’ve “upped your game” and your on the map the momentum gained from the repeat and referral bookings will ensure that your business is a resounding success .