On the blog we are taking a deeper look at our national winners, and what it is that makes them so special. We only have two more profiles to post, so check back over the next week to see them.

The winner of 2018/19’s Best Rural Food Business Award is Jolly Nice! The judges praised this Gloucestershire farm shop, burger bar, ice cream parlour and butchery for their innovative business model, brilliant ethos, and excellent marketing and web presence. They also commented on the glowing reviews left by Jolly Nice’s customers.

Founded by farmers Rebecca and Simon Wilson in 2013, Jolly Nice is a real family-affair with their children Harriet, Jemima and Barnaby also involved. The family have transformed a former  petrol station, creating a charming collection of wooden buildings and locally crafted yurts, nestled alongside a picnic meadow with a few rare breed sheep and cattle grazing peacefully.

The business opened with a team of just three people, and an eye-catching Airstream caravan parked on the forecourt, and received just seven customers in its first day. The business has grown exponentially since then, and four and a half years later they now employ fifty-six people, and have a daily footfall of over five hundred customers!

Jolly Nice is a people centred business, proud to upskill its employees. With over 75% of their team aged under-twenty-five, They are developing young people’s experience in sustainable farming, butchery, cooking with great local produce, artisan coffee, and cheese mongering. The Wilsons also regularly organise training days for their staff to meet local producers, and to visit their own farm.

The Wilsons pride themselves on using the very best local and sustainable ingredients in all the food Jolly Nice makes including traditional breed beef reared on their own farm for their famed Jolly Nice burgers. They source ingredients and products from 85 local and rurally located businesses including rare breed weaners from Adam Henson’s farm in Gloucestershire.

The business is uncompromising on quality, honouring traditional methods of food production over cutting corners. They formulate each of their ice cream recipes with precision using an old-fashioned creme anglaise base, which is the most expensive method but also the most delicious. This ethos extends throughout the business – they are 100% traceable and buy ingredients as locally as we can for all of the products they make.

Jolly Nice have exciting plans for the future – they have identified a market for on-the-go hot food, with less-than five-minute wait times. To cater for this need, Jolly Nice are proposing a new “Drive-Thru”, and we can’t wait to see their vision become a reality!

“We are thrilled to have won the Rural Business Award for the Best Rural Food Business. Jolly Nice is an innovative food destination comprising of a farm shop and cafe, butchery, and ice cream parlour. We pride ourselves on using the very best local and sustainable ingredients and are uncompromising in creating only the highest quality food. We are so pleased to have been part of an awards programme like the Rural Business Awards, which showcases the success of rural businesses, large and small, and promotes the importance of the rural economy.” – Rebecca Wilson, director of Jolly Nice.

Jolly Nice open from 8am – 7pm, 7 days a week, 364 days a year. To find out more, visit: www.jollynicefarmshop.com

To see all the blogs in this series on the winners of the 2018/19 National Rural Business Awards, click here.

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