As our national final is under a month away, we think it is the perfect time to get to know the businesses vying for our coveted national awards. Over the next few weeks we will be taking a look at each of our twelve categories in turn, from Best Rural Start Up all the way through to the Triumph Over Adversity award.

Each national finalist has already won the award for their category in their own region. We think they’re all fantastic rural businesses, but who will our judges declare to be the cream of the crop?

Find out more about each of the business in with a chance of winning the national Best Rural Creative, Artisan or Crafts Business Award below.


Baa Stool Ltd – Wales & Northern Ireland Region

Baa Stool design and produce a range of luxury British sheepskin furniture and accessories with removable covers lovingly created in Denbigh, North Wales.

Baa Stool’s aim is to make quality pieces of furniture that can fit in anywhere but still have a real wow factor. The result is a range of unique and contemporary furniture and home accessories that compliment modern and period interiors equally.

Their main product, the Baa Stool, is a handmade footstool with a removable British sheepskin cover available in a wide range of styles and colours.


Geoffrey Parker – East Region

Geoffrey Parker is a luxury game manufacturer; they were founded in 1958 and since then have provided some of the world’s most luxurious games to luxury brands, private yachts, jets and celebrities around the world. They are world-famous for their design, attention to detail and amazing craftsmanship. All of their games are handmade to order and totally bespoke; their backgammon sets alone come in 28,500 possible colour combinations. It takes between 5 and 7 years to train their craftsmen and  women which is all done in house with techniques passed down from their founder, Geoffrey Parker.


Rachel Hudson Illustration – South East Region

Rachel Hudson Illustration is a sole trader creating distinctive and engaging wildlife-themed illustrations for clients in the commercial, public and charity sector to help them to champion the natural environment and connect people with nature.

The business produces its own eco-friendly illustrated product range, sold online and through stockists, events and exhibitions.

Rachel Hudson Illustration also works closely with other rural enterprises, community groups and schools to create brand identities, deliver talks, workshops and exhibitions.


Sam Wilson Studio Ltd – South West Region

Sam Wilson Studio is a luxury homeware brand inspired by the British Countryside. Sam’s lino prints tell stories of rural life, Cotswold villages and the surroundings where her studio is based. Her lino prints are then adapted into designs for fabrics, homeware, china and stationary. Sam Wilson Studio are excited to now have 3 successful flagship stores in the Cotswolds, in Chipping Campden, Bath and Stow on The Wold, online store and a new Trouva presence. Sam Wilson is also stocked in approximately 200 other stores all over the UK, farm shops, galleries, independent gift shops and destination stores.


Stacey Moore Ltd – North Region

Stacey is a full-time professional commercial artist, specialising in coloured pencil drawings of British wildlife and farm animals. In spring 2016 Stacey followed her dreams and opened her first art gallery in her hometown of Hawes, North Yorkshire. After continued success, the second Stacey Moore Gallery opened in Richmond North Yorkshire. Since the opening of her art galleries, Stacey has an ever-growing collectors base, her original drawings and limited edition prints are highly sought after by animal lovers across the world.



Upcycled Creative repurposes reclaimed and recycled materials into unique pieces of furniture and lighting with a contemporary vintage twist, bringing both style and functionality to any room space. Based in the heart of a rural community, Upcycled Creative’s customers range from discerning individuals through to multi-million pound companies looking for individual items or complete interiors with a difference. For those keen to upcycle their own furniture, Upcycled Creative sells a wide selection of paints from its coffee shop and gallery and its online store. It also inspires beginners and the more advanced through its programme of upcycling workshops.


Which business will be triumphant? Find out on 27th February! We’ll be posting the results on our Twitter and Facebook channels, so you can follow along there. All that’s left is to wish the very best of luck to the businesses vying for the National Best Rural Creative, Artisan or Crafts Business Award, as well as all of our other national finalists.

To see the full list of finalists or find more information on the National Final, go to www.ruralbusinessawards.co.uk/national

If you think your business has a shot at winning Best Rural Creative, Artisan or Crafts Business, or one of our other awards, why not enter the 2020/21 Rural Business Awards? Learn more at www.ruralbusinessawards.co.uk/enter-2020

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