This award aims to celebrate a business that attracts visitors from cities and urban areas to our rural backwaters and heartlands. Projecting all that is wonderful about our rural tourism sector, we will rewards businesses that are truly outstanding and offer something a bit different or innovative.
With rural values, philosophy and commitment to customer care the winning business will stand out as a flagship of excellence. The winning business will be able to clearly demonstrate the following:
• Strong business and financial results
• Strategy for sustaining quality and continuous improvement
• A clear understanding of the market and customers to whom the business is selling
• That consideration has been given to addressing accessibility and inclusivity
• That the business is sustainable has excellent green credentials and consideration has been given to environmental impact
• Exceptional customer care and the willingness to go the extra mile for customers
• Uniqueness in offering – what sets the business apart from the competition
• Commitment to ongoing improvement both in terms of customer experience and staff satisfaction • Links with local communities and businesses for the benefit of all.
The entry criteria provided act as a guide only. If you are unsure what to include or how to present it, please contact the RBA office.