RBA Best Rural Start Up

The Triumph Over Adversity Award

Sponsored by

From our many discussions with rural business-owners, we know that many of you face some pretty tough challenges, from funding and connectivity, to rural isolation and mental or physical health – sometimes running a rural business can feel like one big (albeit rewarding) uphill battle. Therefore, we want to shine a light on those businesses who have succeeded despite the odds being against them – a feat which deserves to be celebrated.

The Triumph Over Adversity Award recognises and celebrates businesses or individuals who have overcome significant business or personal difficulties in order to be successful. 

This award will not be a category that businesses can choose to enter, we will instead judge all shortlisted businesses against the Triumph Over Adversity criteria. Entrants will be asked several optional questions during the entry process in order to obtain information pertinent to this award. The questions will be optional as they will not be relevant to all businesses, and so will not have any impact on the results of the other awards.

Triumph Over Adversity award winners will be named in our regional presentations in October/November 2021. 

Please be aware that anything you write in response to the Triumph Over Adversity question may be shared in the award presentation, should you happen to win. 


Category Sponsors:

Our mission at Amazon is to be Earth’s most customer-centric company. We work tirelessly to continually raise the bar in customer experience, giving consumers the opportunity to discover, find and buy almost anything online.

Four very simple guiding principles remain at the heart of our business: being customer obsessed rather than competitor focused; maintaining a passion for invention; a commitment to operational excellence; and long-term thinking.

At Amazon, supporting small and medium-sized businesses (SMEs) is a fundamental part of our work and we are proud to celebrate their success. Amazon works with more than 900,000 independent partners in Europe, including sellers, developers, content creators, authors and delivery providers, and in 2019 we spent over £2bn on logistics, tools, services, programmes and people to fuel the success of selling partners, most of which are SMEs.

“Amazon is thrilled to sponsor the Rural Business Awards again this year. We know the last 12 months have been especially challenging for the UK’s rural business community and we have marvelled at their resilience and adaptability. We remain steadfast in our belief in the importance of the rural economy, supporting tens of thousands of SMEs across the UK to grow, utilise digital technology and export far and wide.

The truly innovative and entrepreneurial spirit in the rural economy is clear amongst the entrants – with that unwavering passion and determination demonstrated so clearly in the Triumph Over Adversity category.”

John Boumphrey

UK Country Manager, Amazon

For more entry guidance try reading…


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