A new video showcasing Rutland as it has never been seen before has been launched by Discover Rutland today (Friday, 6th April).
The video includes footage filmed over nine months by Tom Wragg of Stamford company Helium Media, working alongside Discover Rutland members.
It gives a flavour of what Rutland has to offer visitors to the county, from cosy pubs with roaring log fires in the winter to exciting summer attractions like Aqua Park Rutland, which is due to open at Rutland Water for the third-year running next month. The film aims to attract more families to the local area as they represent an important market in the tourism sector.
Discover Rutland Chairman, Ed Burrows, says the two-minute trailer shows just how far tourism in the county has developed.
He explains: “Rutland has evolved over recent years and has become a great holiday destination for people of all ages and interests.
“It was really important for us, as a committee, to show just how much there is on offer to tourists to the area and to do that we wanted to work with a young business owner, such as Tom, who could give a different perspective of Rutland.”
Over the last couple of years, Discover Rutland has invested in a new website, seasonal tourism guides and has recently produced a mini-guide. These initiatives have been funded by Discover Rutland using membership fees from local tourism and affiliated businesses and with support from Rutland County Council.
The new video cost around £3,000 to produce and was funded by Rutland County Council’s Economic Development and Tourism team, with the aim of reaching a worldwide market.
Cllr Oliver Helmsley, Portfolio Holder for Growth, Trading Services and Resources at Rutland County Council said: “Tourism is a fundamental part of Rutland’s economy and a chance for us to share what is so great about our beautiful county.
“Discover Rutland shows how the public and private sectors can work together effectively to make the sum of the whole greater than all the parts and they deliver a fantastic experience across Rutland.
“The Council is delighted with the new promotional film and we look forward to continuing to support Discover Rutland to further develop our visitor economy.”
Discover Rutland committee member and owner of The Olive Branch and Beech House in Clipsham, Ben Jones, added: “Rutland has gone from strength to strength in the last two decades and we’re now in a position where we can show it off as an amazing destination for travellers from all walks of life.
“As a local business owner, being able to demonstrate our small yet perfectly balanced county to a wider market has been a long time coming and we’re absolutely delighted with the video and all it has to show.”
Discover Rutland membership is open to all businesses who would like to help to promote Rutland as a wonderful visitor destination. For more information visit www.discover-rutland.co.uk