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Find out more abut the RBAs, it’s origins and objectives, along with the two co-founders

About The RBAs

The Rural Business Awards were established in late 2014 by Jemma Clifford and Anna Price – two business owners who work in rural Leicestershire. The first Awards were presented in October 2015.

The Rural Business Awards (RBAs) work with partner organisations large and small, Amazon are our headline partners for the third year running. Amongst other organisations to lend their support to the RBAs have been Openreach, Prysm Group via Farm Business Innovation, HSBC, DEFRA, the CLA, Fisher German, Avantigas, the FSB, and the IFB as well as many niche rural organisations and charities.

The aim of the awards has not changed over the years and we aim to give recognition to businesses operating right across the Rural sector, to acknowledge the breadth and depth of opportunity presented by the Great British countryside, as well as to celebrate the achievements of our rural businesses, from engineering through to artisan food producers and professional services organisations.

The awards are decided by an independent panel of judges drawn from the rural business sector, official agencies and rural charitable organisations. The aim is to grow The Rural Business Awards to become the UK’s most prestigious and respected awards for rural businesses and to develop a strong network and community of rural business owners.

RBA Objectives

  • To become the UK’s premier awards programme for rural businesses
  • To acknowledge and celebrate the vital contributions made by companies to the development and success of the Rural sector and rural way of life
  • To encourage entrepreneurial spirit in the Rural sector, and to give recognition to excellence in business set-up, operation and management
  • To reward businesses who value their rural roots – who contribute to increased employment, better infrastructure and the training of young people to address the drain of people migrating from rural regions to cities.
  • To raise awareness nationally of the impact that rural businesses have on the UK economy, communities and people.
  • To contribute to the debate around the need to ensure rural locations are adequately ‘connected’ so that they are not disadvantaged by location – be that by broadband, transport, support services etc. which ensure rural communities can not only survive but can thrive.
  • To bring rural businesses together to share their challenges, triumphs, best practices, innovations and ideas, to peer mentor each other and grow a rural business community

Meet the Directors and Co-Founders of The Rural Business Awards

Jemma Clifford

Director & Co-Founder The Rural Business Awards

Rural specialist Jemma Clifford was a director of four companies before the age of 30. A rural surveyor by training, Jemma changed career path when she retrained and became Director of, and invested in, a Nottingham-based Marketing company located in the East Midlands but operating throughout the UK, Jemma’s businesses enable firms to make the most of their markets, customers and environment.

Jemma takes a no nonsense approach to marketing tools allowing businesses to navigate which tools are best suited to their end goals. This originates from assisting rural businesses diversify to only be approached by some marketing companies that rarely considered the overall picture and sold them things they really didn’t need!

Jemma is incredibly passionate about all things rural coming from a Farming and Fieldsports family.

Jemma regards The Rural Business Awards as one of her greatest achievements to date, to which she owes Anna Price as instrumental to its success.

Anna Price

Director & Co-Founder The Rural Business Awards

Chartered Marketer and strategy specialist Anna has two decades of experience working within marketing and business disciplines in a wide variety of industries and sectors including, Engineering, Utilities, Health and Wellness, Product Design and R&D.

Anna works as a consultant with SME’s and small start-up businesses helping them to plan, grow and thrive by developing business and market strategies to facilitate change. Anna actively challenges and encourages open mindedness in the way her clients address strategy and planning within their organisations – focusing on challenges that they need to address today, as well as anticipating future problems and opportunities that may arise.

The RBA’s is the third business Anna has founded – to say she’s proud of what she and Jemma has achieved is an understatement.

Outside of work – yes there is such a thing – Anna is Mum to two girls – one of whom has Downs Syndrome, which has led Anna to take an active stance in championing the rights of people with SEN and disabilities. Anna enjoys playing netball, lifting heavy weights and recovering with lots of food and a glass or two of wine.

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