The South East

‘The Garden of England’ lives up to its name with lush rolling farmland and fruit-laded orchards. Encompassing the iconic sights of the White Cliffs of Dover, the ‘Dreaming Spires’ of Oxford and not one but two National Parks, the South East is the UK’s sunniest region. Fast becoming the country’s premier wine region, the South East is also leading the way with an abundance of rural businesses.

The South East covers rural businesses in Berkshire, Buckinghamshire, East Sussex, Greater London, Hampshire, Isle of Wight, Kent, Oxfordshire, Surrey & West Sussex.

Regional Sponsors

Key Dates for the South East:

31st May 2018 – Entries Close
w/c 2nd July 2018 – Judges’ Shortlisting
w/c 9th July 2018 – South East Shortlist Announced
31st July 2018 – Final Judging Day

23rd October 2018 – South East Region Awards Ceremony
Denbies Wine Estate, Surrey

Late February 2019 – National Final Awards Ceremony

Brand Ambassadors for the South East

Our Regional Brand Ambassadors work with us to understand and communicate with the rural businesses operating within their region, helping us to achieve our vision of bringing together businesses in each region to celebrate success and build valuable relationships amongst rural business owners.

Amanda Parsons

Amanda Parsons

Landmark Systems

Landmark Systems Limited develops, supplies and supports rural business software.  It was started in 1987 and one of its founders, Nigel Parsons, is Managing Director today.  Nigel has a career background in sales and marketing but his life has always been intertwined with farming businesses and he met his wife, Sussex RBA Ambassador Amanda Parsons, when they were both studying Agricultural Marketing and Business Administration at Harper Adams.

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They are the third generation to live in the farmhouse originally bought by Amanda’s family in 1921 to take advantage of the Wealden Clay soil, so suited to grass fed dairy cows, and the expanding market for milk provided by the “milk trains” from Sussex to London.

Amanda started her career in London as the NFU Information Division’s Assistant Press Officer in the early eighties when stubble burning, increasing Commodity Mountains and escalation of UK CAP contributions were big issues for farming leaders of the day. She has also worked in the fresh produce sector for a Sussex subsidiary of Hazlewood Foods and has been involved in marketing projects in Landmark throughout its thirty years of trading.  

She works part-time but closely with the Landmark Managers who are individually responsible for Development, Sales, Training, Support and Administration.  They aim to inform, innovate for and maintain the comprehensive professional service provided to the myriad of UK farm, estate and property offices who rely on KEYPrime software for accurate, secure and live information records on which to base their business decisions.  


  • Software installed in over 2,500 land and property related sites in England, Wales and Scotland
  • UK Head Office Pulborough, West Sussex
  • 45 Full Time or Part-Time Employees
  • Regional Field Sales and Training team  – on-site customer care
  • Fully supported own brand KEYPrime Accounting and Budgeting Software
  • Fully supported own brand KEYPrime Property Management Software
  • Hardware advice, supply and technical support
  • Hosted Cloud Platform
  • Fully Automated software updates and data back-ups
  • Suppliers of Payroll and Geofolia Crop Management software
  • Since 2015 part of the ISAGRI Farm Management Software Group    


Landmark has a product range which goes from entry level accounting software product KEYPrime Intro for the smaller and more traditional farm businesses through to the sophisticated KEYPrime Advanced and Client Accounting products for the more diversified farm, rural or estate business.  Additionally the range of property software, introduced in 2000, contributed significantly to the growth of Landmark as it addressed the trend in the rural sector of diversifying into property management with a unique link between rural accounting and property management software. KEYPrime Property software is used both by individual clients and professionals on behalf of their clients and can be bought incrementally according to the business size.     

Building long-term relationships is the cornerstone of the Landmark service offering, as the next generation succeed and expect ‘Smart’ integrated technology solutions in every aspect of their business.  The introduction of a hosted software solution called NEWAge Prime has enabled more simultaneous remote working as suits the scattered nature of the rural marketplace, a new link is on offer between KEYPrime and Geofolia and the development team are working hard on Making Tax Digital (MTD) features ahead of the digital uploading of VAT and Income Tax.

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